'프리젠테이션 잘하는법'에 해당되는 글 2건
- 2009/03/09 마인드맵 정리 - 논리적으로 말하고 싶으세요? - PREP 연습하세요. (16)
- 2009/02/25 마인드맵 정리 - 스티브 잡스의 프리젠테이션 비법 (Deliver a Presentation like Steve Jobs) (19)
Technorati Profile
PREP법이란, 「결론 (Point) →이유 (Reason)→사례 (Example) →결론(Point)」의 차례로 이야기 하는 간단하지만
매우 효과적인 방법입니다.
프리젠테이션, 블로깅 또는 보고서를 작성할때 활용될 수 있는 방법 중에 하나 입니다.
PREP
1. Point (요점)
- 서두에 요점, 결론을 말한다.
2. Reason & Reality (이유)
- 주장의 이유, 배경, 근거, 효과를 간결하게 말한다.
3. Example (구체적인 예)
- 주장을 뒷바침하는 증거나 사례를 언급한다
4. Point (요점=결론)
- 포인트, 결론, 말하고 싶은 것을 반복한다.
PREP 예제
- Point(요점)
- 웹 2.0, 변화는 몰고 왔지만 수익창출 힘들다.
- Reason (이유)
- 미국의 많은 웹2.0 기업들은 4년 여 동안 매출을 늘리기 위해 부단히 노력해왔지만 미국 경기 침체와 IPO(기업 공개)가 줄어들면서 거의 실패로 돌아갔다고 파이넌셜타임즈는 분석했다.
- Example (사례)
- 트위터는 열성적인 사용자에게 인기를 얻었지만 수익창출의 방법을 찾지 못했다.
- 블로그 등의 '소셜 미디어' 사이트들도 수익창출을 위해 4년 이상 노력해왔지만 별다른 진전을 보이지 못하고 있다.
- Point (결론)
- `웹 2.0' 서비스가 혁신적인 변화를 가져왔지만 수익 창출에는 실패했다
참고자료
- Communications as Ikor :: [정용민의 미디어 트레이닝] 다시 기억하자 ...
- Inuit Blogged :: 1분 스피치의 마법, PREP
- bookblog :: 논리적으로 말하는 기술: PREP법
- 논리적으로 말하는 기술
-
논리적으로 말하는 기술 - 
오시마 도모히데 지음, 장진한 옮김/행담
-
Mindmap,
PREP,
PREP법,
논리적 글쓰기,
논리적 사고,
논리적으로 말하기,
대화법,
마인드맵,
말잘하기,
블로깅 잘하는법,
생각그물,
프리젠테이션,
프리젠테이션 비결,
프리젠테이션 잘하는법,
회의
Trackback : http://blog.mandki.com/trackback/40
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마인드맵 정리 - 스티브 잡스의 프리젠테이션 비법 (Deliver a Presentation like Steve Jobs)
Steve Jobs Presentation Skills
이미지 출처: http://nymag.com/daily/intel/20070806steve.jpg
1. 주제를 처음에 말해라 (set the theme)
이미지 출처: http://image.guim.co.uk/sys-images/Technology/Pix/pictures/2008/01/15/Lightweight2.article.jpg
- jobs started saying...
- "There is something in the air today."
- "Today Apple reinvents the phone."
- 주제에 대해서 먼저 강조한다
2. 열정적인 모습으로 (Demonstrate enthusiasm)
이미지 출처: http://blog.wired.com/gadgets/images/2008/03/06/steve_jobs_630x.jpg
- Jobs used words…,
- ‘Extraordinary
- ‘Amazing’
- ‘Cool’
- "It works pretty doggone well."
- … 청중이빠져들게
3. 전체의틀을제시하라 (Provide an outline)
- Jobs outlined the presentation by saying
- "There are four things I want to talk about today. So let's get started…"
- 요점/이유/예를들어/요점 형식으로
4. 숫자에의미를부여하라 (Make numbers meaningful)
이미지 출처: http://www.jpprufino.com/wp-content/uploads/2008/04/numbers.jpg
- Jobs announced that
- sold 4 million iPhones
- That's 20,000 iPhones every day, on average
-
이미지 출처: http://loispaul.typepad.com/photos/uncategorized/2007/09/07/steve_jobs_holding_iphone.jpg
- 숫자로 객관적인 사실을 입증한다. (시장점유율/제품 파급력 등)
5. 잊지못할순간을연출하라 (Try for an unforgettable moment)
이미지 출처: http://blogs.zdnet.com/BTL/images/steveair.jpg
- everyone will be talking about
- Jobs ,서류봉투에서MacBookAir를…
- …세상에서가장얇은노트북
- 사람들에게 회자될수 있는 인상적인 순간을 연출
6. 슬라이드는 시각적으로 (Create visual slides)
이미지 출처: http://bp3.blogger.com/_5lL1y9ELMFM/Rt_7DKtuj8I/AAAAAAAAAhA/z5Ra5CgF2lo/s400/Steve.jpg
- There is very little text on a Steve Jobs slide
- Text의극소화… (3~4개 단어) Data, Chart, Image제시
- … 이미지로서 인지 될수 있도록
7.쇼를하라 (Give them a show)
이미지 출처: http://farm2.static.flickr.com/1329/667984442_70f97d9d64.jpg
- he's giving his audience a show
- Show를보고있는듯…
- 단순한 정보대신에.. Video Clip/데모/게스트와 함께..
8.작은실수에당황하지말라 (Do not sweat the small stuff)
이미지 출처: http://www.macuser.com/birch.jpg
- Jobs smiled and said,
- iPhone에서 FlickR로 부터 사진을 다운로드 받는 데모에서 문제가 발생했을때..
- "Well, I guess Flickr isn't serving up the photos today."
- 실수를지혜롭게…
- … 웃음과농담으로즐거움을선사
9. 제품의 기능이 아닌 사용자 가치를 팔아라. (Sell the benefit)
이미지 출처: http://newsimg.bbc.co.uk/media/images/44358000/jpg/_44358189_jobs_ap203.jpg
- Jobs explained the benefit by saying
- … 구매심리= 투자심리
- Feature(제품의) 보다Benefit(구매자의) 를강조…
10. 리허설 연습을 반복하라. (Rehearsal)
이미지 출처: http://blog.seattlepi.nwsource.com/venture/library/demo-rehearsal.jpg
- Jobs rehearses the entire presentation aloud for many hours.
- 스티브잡스의 프리젠테이션 쉽게 보이는건, 아주 잘 준비되었기 때문
Useful Links
- Deliver a Presentation like Steve Jobs Businessweek ,Jan.25 , 2008
- ZDNet 아이폰 발표 프리젠테이션
- 스티브 잡스의 프레젠테이션 - 알라딘
스티브 잡스의 프레젠테이션 -
김경태 지음/멘토르
Trackback : http://blog.mandki.com/trackback/39
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Subject 스티브잡스의 맥북에어 프리젠테이션
2008/06/27 17:37
스티브잡스의 맥북에어 발표장면인데요, 어떤가요? 정말 멋지죠!? 참 잘 하죠^ㅡ^/ 더 나아가 이 가운데서 아름다움을 발견할 수 있습니까 말 한번 안 더듬고 또박또박 맥북에어의 특징 및 장점을 소개합니다. 서류봉투에서 맥북에어를 꺼내 보이는 모습에서는 약간의 쇼맨십을 발견할 수도 있습니다. 강단 위에선 발표자는 꼭 무대위에선 톱스타와 흡사하다는 생각이 듭니다. 짧게 주어진 자기 시간안에 자신의 모든 끼를 발산해 내어 팬들의 감동을 구하는 가수들처럼,..
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Subject 스토리텔링과 프리젠테이션
2008/07/08 18:06
요즘 이모저모 관심있게 보는 주제 중 하나가 스토리텔링이다. 스토리텔링를 "대화를 통해 쉽게 이해시키기"라고 이해하면 될 것 같다. 아마 원시시대 부족들에게 부족신화를 이야기해주던 주술사와 야심만만에서 쉬지않고 크게 영양가는 없지만 이야기를 만들어 내던 강호동은 최고의 스토리텔러라 할 수 있을 것 이다^-^. 이 부분에 대해 관심을 갖는 이유가 바로 스토리가 없는 소프트웨어, 서비스, 그리고 제품은 사용자에게 선택받지 못한다는 사실이다. 주변에서 가..
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Subject southstep의 생각
2009/03/04 10:44
무료 마인드맵 소프트웨어 - 만득이 블로그 :: 마인드맵 정리 - 스티브 잡스의 프리젠테이션 비법 (Deliver a Presentation like Steve Jobs)
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Subject 스티브잡스의 프리젠테이션 노하우
2010/03/05 11:39
대부분의 사람들처럼 화면에 무언가를 띄워놓고 딴소리를 너저분하게 늘어놓지 않습니다. 화면에 나타내면서 그냥 읽어 버리던가, 딱딱 시간을 맞추죠.흔히 하는 오류중 하나가,슬라이드를 띄어놓고는 전후과정을 설명하느라고 혼자서 떠드는 겁니다. 그새 청중들은 슬라이드를 다 읽고,막상 슬라이드를 설명할 때면 다읽은 내용인지라 재미없어합니다.잡스는 결코 그렇게
-
armani watches 2011/11/28 11:04
See, this is the charm of armani watches bags. The owners of it not only enjoy the international top luxury, but also enjoy the glorious feeling that brings to us.
-
hermes birkin 2011/11/28 11:20
The author provides complete step-by-step instruction for 20 projects and presents 45 more in a photo gallery of design variations, teaching readers how to vary colors and shapes to create custom effects about hermes birkin.
-
coach factory outlet 2011/11/28 11:22
Coach Factory Outlet is famous for the discounts it offers. Latest coach purses and sunglasses can be purchased at discounted rates from this coach outlet store.
-
coach outlet store online 2011/11/28 11:31
coach outlet store online are all designed with classic features, which are the perfect combination of fashion and function, so they are your ideal choice to select bags. They can show your elegance definitely.coach outlet has become necessary in everyday life of women seeking fashion and simple designs simple and elegant to look at very affordable and practical.
-
louis vuitton outlet 2011/11/28 11:33
LV bags in the Louis Vuitton Outlet are a feminine update on an urban classic. With plenty of room for all of your essentials this covetable carryall will take you through the weekend in style.
-
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The latest fashion collection contains those bags suitable to be worn in both casual and formal environment. We provide the best quality louis vuitton uk with the most reasonable price we can offer as you see in our online store.
-
louis vuitton outlet 2011/11/28 11:51
The products that
louis vuitton outlet
is countless, such as: purses, bags, handbags, shoes, belt. Even the same kind of product includes the products for women, the products for men, for summer-day use, for winter-day use.So, it is probably far beyond your imagination.Last Sunday my friends Sally brought a new purse to show us. She told us she just bought it from an outlet of
louis vuitton sale
, which provides high quality LV goods at low prices. -
coach outlet online 2011/11/28 12:05
To meet people's need, coach outlet online supply all sort of cheap coach wallets and bags. the pattern is very innovation. you can buy it as a gift to your best friend.Where there are women, there are bags. Where there are bags, there are coach outlet store online. Coach products are the direction indicator of the latest fashion and trend.
-
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coach outlet store online are all designed with classic features, which are the perfect combination of fashion and function, so they are your ideal choice to select bags. They can show your elegance definitely.
-
christian louboutin 2011/11/28 12:12
christian louboutin
is renowned for its innovative, quality products, mixing haute couture with the traditional Austrian craftsmanship. All
christian louboutin
has a lead content of 32% to maximise refraction for an incredible finish.After only a few minutes with a Swarovski scope, even before it is mounted-let alone used-you will know why
christian louboutin sale
is synonymous with quality. The care and attention to detail in Swarovski scopes is clear from every angle, and promises years of sturdy and reliable service. -
hermes birkin 2011/11/28 12:37
Over the course of its history,
hermes birkin
has produced innovations and inspired creative trends in fields as varied as jewellery, fashion, accessories, lighting and interior design, culture and industrial research & development.
hermes bags
are well known solution these days, there are lots of the lovers. The popularity of a certain designer label can also become the reason for the availability of counterfeit products. -
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